According to the studies, Facebook has the largest number of monthly active users compared to other social media network in the world making it the most lucrative in digital marketing. The studies also show that an average of 1.84 billion visitors or 60% of social media users are using Facebook on a daily basis. One reason why choosing Facebook ads as part of your marketing strategy.

One feature OptFirst love about Facebook ads is that it targets specific demographics where your ads are placed in front of the people who are looking for or interested to your products and services even if they are not looking for them actively. Advantages of using Facebook ads are massive audience alongside pinpoint market targeting, high return potential on a low budget, easy and transparent analytics, and compelling images combined with engaging content to name a few.

To learn further how OptFirst can use Facebook's vast internet marketing capabilities to your business' advantage, visit this post.